JKE are sparkling at the Centenary Business Centre

Putting the sparkle into celebrations is what JKE (UK) Ltd, have been doing for nine years from their base at Centenary Business Centre.

Their unique products, which sell under the brand “Magic Sparkles,” are 100 per cent edible, jewel-like food decorations that are gluten-free and use natural colourings. Magic Sparkles have attracted a worldwide and, in some cases, high profile customer-base.

Some famous bakers feature among their client-list, which spans Europe, Asia and Australia.

Part of the challenge of running a global business, of course, is getting the goods delivered many thousands of miles safely and reliably. And that's where JKE benefited from the tight community of the Centenary Centre.

"We have two units at the centre - an office and a production room," said administrator Kim Wright. "It is very useful to be right in among other businesses because you can network easily and one of our neighbouring businesses, InXpress, now does all our shipping.”

"We ship our product worldwide so it is essential that we use somebody we can trust and to have them in the centre is perfect because, if there is a complication, or if we are sending to a new country, we just pop round and knock on their door."

JKE, which employs six people at the centre, is a great example of an innovative business taking flight and then, backed by commitment and hard graft, thriving.

The unique product itself, invented and developed by company founder Harish Patel, gives it an extra edge in the market place. Then comes all that further graft - the manufacturing, the shipping and the attracting and retaining of clients in an increasingly competitive market.

They are challenges that JKE have met. The company is sparkling itself, thanks in part to the support of Lisa Smullen, the centre manager and her team at Centenary Business centre.

"It is perfect base for us," Kim said, “the units we have are ideal and it is also very helpful that reception is always manned so if we are away at an exhibition or demonstration we know that deliveries will be signed for and kept secure.”