Campaign urges shoppers to support local businesses this December

Small Business Saturday, on December 2, will bring a welcome lift in profile to businesses across the county as they prepare to make the most of the coming festive season. 

Warwickshire County Council is enthusiastically backing Small Business Saturday which dovetails perfectly with the Council’s ongoing ‘Warwickshire Christmas’ campaign. 

Small Business Saturday is held annually at this time of year to support and celebrate small businesses and encourage people to 'shop local.' Traders wanting to join the campaign and make the most of the opportunity offered by the day should visit the Small Business Saturday website to download a social media guide, as well as the logo and digital banner to display online, in shop windows or at an SBS event.  

Alongside the SBS initiative, The Warwickshire Christmas campaign has returned this year to highlight the high quality businesses in the county’s towns and villages and to encourage customers to shop locally for their gifts.                                                       

As part of the campaign, Father Christmas has visited towns and villages all over the county in the last two weeks. He is pictured above at Polesworth where he visited the library for a knit and natter session, picked up fresh fruit and veg and placed an order for Christmas lunch before stopping for a beard trim.     

The drive is being supported by a social media campaign by Warwickshire Towns Network, where a festive mix of Warwickshire’s independent shops are being showcased in the run up to the big day. 

The campaign directs potential customers to businesses and their gift ideas all over the county and showcases individual towns and villages where residents and visitors can shop. 

Warwickshire’s independent businesses, along with other organisations, are being encouraged to get involved by using the hashtag #WarwickshireChristmas and sharing their own Christmas content online. The new campaign follows similar support drives over the last couple of years to help businesses bounce back from both Covid and the subsequent cost of living crisis. 

To follow the campaign, please visit @WarksTN on Instagram or like Warwickshire Towns Network on Facebook. Please follow and share using the hashtags: #WarwickshireChristmas #SmallBizSatUK and #SmallBusinessSaturday 

* To find out what other support is available to your business, please call CW Growth Hub on 0300 060 3747