Cyclists will bring another sporting boost to Warwickshire's economy

Warwickshire's economy will receive another boost from the sporting world this summer when the county hosts the Aviva Women’s Tour for the first time.

The world’s top women cyclists will race the full length of the county from Atherstone to Stratford-upon-Avon in the second stage of the race on Thursday 16 June.

Ninety-six top cyclists, including the likes of World Champion Lizzie Armitstead and reigning Aviva Women’s Tour Champion Lisa Brennauer, will tackle the 140-kilometre stage through the county, passing through Kenilworth, Warwick, Shipston-on-Stour and Stratford-upon-Avon.

The riders will also traverse the world-class University of Warwick campus. The University, which is partnering with the County Council in hosting the stage race, is planning a programme of events for spectators, schools and local residents as the race takes place. 

Leader of Warwickshire County Council, Cllr Izzi Seccombe, said: "We intend to embrace the opportunities the Tour will bring by showcasing the county as the best place to invest, live, work and visit as well as helping to encourage more women and girls into cycling and sport in general.

“A sporting event of this scale brings with it a number of key benefits, ranging from public health and education to economic growth and tourism, all of which are key priorities for the county.

"More importantly, the Aviva Women’s Tour puts Warwickshire on the international sporting stage as a place that has the skills, infrastructure and environment to make it a great success. We will be working closely with business, communities and schools to maximise support and engagement before, during and after the Tour.”

University of Warwick vice-chancellor Professor Stuart Croft said: “We are delighted to be partnering with Warwickshire County Council to take up this great opportunity to shine a spotlight on the county by hosting this sporting event.”

Taking place over five days, the 2016 edition of the race will be a part of the new UCI Women’s World Tour calendar, currently one of just four multi-day stage races on the season long programme of races for the world’s top riders and teams. Highlights of each stage will be shown on ITV4 every evening during the race.

Businesses are being encouraged to contact the County Council if they are interested in sponsoring the Warwickshire stage. Contact Chris Egan, Project Manager: chrisegan@warwickshire.gov.uk, 01926 418646.

To keep up with news on the Tour in Warwickshire, follow the #AvivaWT2016 hashtag or Choose How You Move Warwickshire on Twitter @ChooseMoveWarks.