Motus Training gets even healthier

Motus Training has its own purpose built premises providing consulting rooms and a training suite. Its range of trainers, coaches, nutritionists and sports therapists are available to meet customer requirements. With all this in place, Motus Training needed to consider its next steps.

Owner, Darren Putt became involved with the Warwickshire Rural Growth Network (WRGN) at the end of 2013. An initial meeting was set up with Tanya King, a business coach employed by Pera Consulting - the partner delivering the business coaching element of the Rural Growth Network in Warwickshire.

Through coaching sessions and additional workshops provided by Pera Consulting, a marketing strategy was put in place covering regular e-mail campaigns, use of social media and networking. As a result Darren secured a regular column for personal training and nutrition in Cotswold Review Magazine and is now their key author for the Health and Fitness section.

The increase in marketing activity has led to more people using the centre, raising capacity levels by up to 30%. Motivated by his sessions with Pera, Darren was keen to develop the centre's website to offer wellbeing diagnostic tools and online coaching for individuals and businesses.

Warwick University manages the Innovation Funding for the Warwickshire RGN programme and Tanya put Darren in touch with them. Through the university’s support, Darren was able to access funding to assist in the development of the centre's website.

Another key benefit of the coaching was a review of the staff, enabling Darren to put strategies in place to manage them more effectively. The business was restructured and, due to the growth, it has now taken on three additional staff with the potential for recruiting a fourth new member in the pipeline.