Tour of Britain returns to Warwickshire this September
Warwickshire is set to take centre stage in the UK’s premier cycling race this September, as Stage Four of the Lloyds Tour of Britain Men arrives in the county on Friday 5 September 2025.
The route will showcase the very best of Warwickshire, passing through all five districts and boroughs. The race will begin in Atherstone and finish at the scenic Burton Dassett Hills Country Park, attracting cycling fans, media and teams from across the country and beyond.
The event brings more than just sporting prestige. It represents a significant opportunity for the local economy, especially for retail, hospitality and tourism businesses along the route. Previous stages of the Tour have seen spikes in footfall, spend, and visibility for local businesses. With analysis showing that £1.263 billion is spent annually in Warwickshire as a result of tourism, supporting over 22,500 jobs, the Tour is expected to provide a welcome boost.
Given the opportunities available, Warwickshire is gearing up and encouraging local businesses to plan ahead and take advantage of the increased visitor numbers. That might include themed displays, promotions, or extended opening hours. Look out for more resources and guidance in the run-up to the event to help you maximise your involvement.
Of course, a major event of this scale does mean there will be some disruption to ensure that the race is safe for riders and spectators. There will be rolling road closures on most of the 140-mile route, with fixed road closures limited to the start and finish. Full details will be shared at: https://www.warwickshire.gov.uk/cycletour closer to the time to allow you to prepare and plan accordingly.
An event like this is a great opportunity to think about whether you can use the Tour as a springboard to support healthier travel within your organisation. If you’d like to find out more, then have a look at the Love to Ride platform, which provides inspiration and practical advice for Warwickshire businesses who want to encourage more staff to travel by bike, whether for commuting, leisure, or short trips. Or take a look at our Workplace Active Travel programme, which offers advice, guidance and cycling workshops: https://www.warwickshire.gov.uk/workplaceactivetravel
Finally, for anyone inspired to explore more of the county, the Visit Warwickshire website is a brilliant one-stop shop for ideas on where to go and what to do: https://visit.warwickshire.gov.uk.
Whether you’re a business owner, cycling fan or proud resident, there are plenty of ways to get involved. If you’d like to explore those with us, get in touch via towns@warwickshire.gov.uk. Let’s make the most of the spotlight this September, and show what Warwickshire has to offer.