July 2022


Collaboration is perfect brew for Warwickshire cider-maker

"We’re both Warwickshire-based and share the same values about the environment, which is at the forefront of everything we do."

Napton Cidery is celebrating a pivotal partnership thanks to the launch of Purity Brewing Co.’s new cider.

The two award-winning businesses have collaborated to create the brewers’ medium dry Pure Cider recipe, now available in pubs, bars and restaurants throughout the UK. The partnership, to produce both 330ml cans and 50-litre kegs of the product, marks a further milestone in the success of the family-owned cidery which continues to grow in Napton-on-the-Hill. The company, which has engaged with Warwickshire County Council's Project Warwickshire programme, which supports small businesses in the tourism, hospitality and leisure sectors, last year announced £250,000 expansion plans.

It is a proud moment for owners Jolyon and Charlotte Olivier, whose business was inspired by a holiday in Cornwall ten years ago.

Jolyon said: “It’s great to have the opportunity to work with Purity which is a well-known brand but they obviously believe in what we do as well. We’re both Warwickshire-based and share the same values about the environment, which is at the forefront of everything we do.

“I think it also shows, from what we’ve achieved already, that we’re here to stay and the provenance and story is a strong one.”

Today, the team in Napton on the Hill ferments, presses, bottles and apples from six orchards across the Herefordshire region. They also produce limited-edition ciders and perry as well as juices, spirits and vinegars. The business has enjoyed 103% year on year growth, expanding the ciders into more than 50 pubs and restaurants as well as securing new contracts with Spar and Co-op Midlands stores.

Based in Great Alne, Purity was established in 2005 by Paul Hasley and James Minkin who were on a mission to ‘brew great beer without prejudice, with a conscience and a consistency and attention to detail.’

Central to their ethos is a strong commitment to supporting the environment. Purity only uses natural ingredients; supports recycling programs and respects the local community and environment. Waste products are recycled through its unique wetland system. This sustainable ecosystem helps minimise carbon dioxide emissions, reduces energy consumption, and encourages wildlife diversity.

Andy Maddock, Purity Brewing Group Chief Executive Officer, said: “We’re delighted to be partnering with our friends at Napton Cidery. With sustainability at the heart of our business we are always keen to partner with likeminded brands and businesses who share the same passion.

“As a sustainable family run business with focus on great quality cider only 30 miles from our brewery in Warwickshire, we knew we had found the right Pure Partner. We’re looking forward to building long standing business partnership with Jolyon and Charlotte and watching our Pure Cider brand grow!”

For more information, please visit Napton Cidery and Purity Brewing Co.

* Project Warwickshire is funded by the European Regional Development Fund and Warwickshire County Council. The support is delivered by Coventry and Warwickshire Chamber of Commerce in collaboration with Shakespeare’s England and Northern Warwickshire Tourism, on behalf of Warwickshire County Council.


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