Invest in Warwickshire – showcasing the automotive industry

The automotive industry across Warwickshire was showcased to a large audience at the NEC in Birmingham when Automechanika, the world’s leading automotive industry event, made its UK debut.

Ian Flynn and Louise Richardson from Warwickshire County Council's Invest in Warwickshire team joined colleagues from across the West Midlands to exhibit the strength of the local automotive industry to the 10,000 visitors who came to the show over the three days.

Some 550 domestic exhibitors were joined at Automechanika by international exhibitors from across the globe. A whole section of the show was dedicated to suppliers from China many of whom were showcasing their products in the UK for the first time.

The regional team highlighted why the West Midlands was an ideal place for automotive firms to locate and expand. Visitors to the stand had the opportunity to find out about key issues including access to finance, the area’s talent pool and the ease of doing business.

The West Midlands region has one of the strongest automotive industries in the world with the Drive West Midlands programme, launched in 2015, represented at the show.

Ian Flynn, Inward Investment Manager at Invest in Warwickshire, said: “Representing the county at the show, as part of the Drive West Midlands presence, was a perfect opportunity to highlight just what the county has to offer to automotive businesses looking to expand or relocate into the area.”

For more information about the Drive West Midlands programme, please visit www.drivewestmidlands.co.uk