Rugby butcher achieves Q Guild status

An award-winning Warwickshire butchers' shop has been granted a prestigious honour – membership of the national Butchers Q Guild.

Joseph Morris in Bryant Road, Rugby, is recognised as one of the highest quality butchers in the UK after receiving The Q Guild brand seal of excellence.

The Q Guild has just 110 members, all award-winning butchers from the Scottish Highlands to the south coast.

Joseph Morris Butchers, which also has shops in South Kilworth and Wigston in Leicestershire, was established in 1930 and is now into its fourth generation as a family-run business. All the shop’s meat is home-grown or sourced locally, reducing food miles and ensuring that all animals are stress-free.

Rugby shop manager Roger Scott said: “Local produce is very important to us in terms of quality for customers and welfare for the animals.

 “As we have our own fully licensed, EC-approved abattoir, we can also control all the products from farm to fork, so guaranteeing full high quality animal welfare and full traceability right up to the retail counters of our three shops.

 “We’re delighted to become members of the Q Guild – we hope this will help take our shops from strength to strength.”

Gordon Newlands, general manager of the Q Guild, said: “We’re delighted to welcome Joseph Morris Butchers to the Q Guild. We know that their quality and innovation will sit very nicely with the values of the Guild.”