January 2023

WARWICKSHIRE MEANS BUSINESS

Invaluable advice available from CUE workshops

A range of workshops and masterclasses will be delivered by Coventry University Enterprises in February.

 Businesses with an eye on growth are encouraged to sign up to the following:

Tues 31st Jan/Wed 1st Feb

Innovation Masterclass

Face to Face/ In Person, 2-day workshop

9am-4pm

If you are an SME located within the Coventry & Warwickshire LEP area and are in the process of developing new products, services or technologies, or have aspirations and / or clear potential to do this then you can join us for our free 2 day workshop.

Link: https://www.eventbrite.co.uk/e/innovation-masterclass-support-in-bringing-new-products-or-services-to-ma-tickets-311391940677

Tues 7th Feb

Getting started on Instagram

Online

9.30-11.30am

In this session we'll be covering:

  • Instagram introduction to users
  • Tips and best practice for using Instagram
  • Useful management tools, apps and websites
  • How to measure the success against your business objectives using insights

https://www.eventbrite.co.uk/e/getting-started-on-instagram-tickets-411284441837

Weds 8th Feb

Getting started on Twitter

Online

9.30-11.30am

This introductory Twitter session covers:

  • Twitter - introduction to the users
  • Tips and best practice when using Twitter
  • Useful management tools, apps and websites
  • How to measure success against your business objectives using insights

https://www.eventbrite.co.uk/e/getting-started-on-twitter-tickets-411294893097

Thurs/Fri 16th/17th Feb

Are you Investment Ready?

In Person Workshop

9:30am-3:30pm

You will need to attend both days. This workshop is specifically targeted at later stage startups who are looking for seed investment or their first round of investment.

https://www.eventbrite.co.uk/e/are-you-investment-ready-tickets-470920143827

Thurs 16th Feb

Business Opportunity Spotting

Online

11am-1pm

If you are looking for profitable business opportunities but are uncertain about which are worth pursuing this webinar is for you.

Find out which opportunities are valuable and which ones are not in this two-hour workshop. You'll be surprised to find out how many chances you can have just by being more observant.

https://www.eventbrite.com/e/business-opportunity-spotting-tickets-517639693257

Fri 17th Feb

Branding, logos and creating a strong visual identity

Online

9.30-11.30am

This session focuses on the importance of consistency in logos and branding. Touching on website branding, social media branding (cover photos and graphics) as well as other channels such as email marketing. Theory around font choices and colour choices will be shared - such as colour psychology and the nuances in perceptions around font choices.

https://www.eventbrite.co.uk/e/branding-logos-and-creating-a-strong-visual-identity-tickets-505974863437

Tues 21st Feb

Introduction to SEO and Blogging

Online

9.30-11.30am

SEO is something that a lot of small businesses have heard of, but very few are confident on what this actually means and involves. As such you can end up paying a lot of money on tasks that you could have done yourself or default to using Google Ads. In this session we’ll explain the principles of SEO with a focus on Google. We will share the importance of keywords, but also how to avoid pitfalls such as keyword stuffing that have no discernible impact on search engine performance. We will explain about page meta data such as page titles and descriptions and best practice to optimise these to increase clicks as well as ‘no click’ results.

https://www.eventbrite.co.uk/e/introduction-to-seo-and-blogging-tickets-411890053237

Thur 23rd Feb

What investors want

Online

11am-1pm

Are you a tech startup looking for investors?

Have you been unsuccessful in raising the seed funding you need for your venture?

Is it because you do not know exactly how investors think and what they want to hear from you?

Look no further. We are here to help. In this two-hour session, we'll explain how you should approach investors, how to talk to them, what language to use, what materials to develop and how to present them.

By the end of the session, you'll have a clearer idea of what you need to do to attract an investor's attention.

https://www.eventbrite.com/e/what-investors-want-tickets-517770394187

Tues 28th Feb

Google Business profile optimisation and management

Online

9.30-11.30am

Google Business Profile (or Google My Business as it was known) can have a great impact on a business’ SEO local search values. For a free tool it‘s great find. We’ll help you to build a profile, optimise it and then use it like a social media platform to help support your SEO on the internet. It's socially valuable for gaining reviews and showcasing a physical business location. A must if you're targeting a local customer base.

https://www.eventbrite.co.uk/e/411241362987

Also coming up in March…

Thurs 16th March

1pm-3pm. Sessions run for 12 weeks

Help to Grow: Management course

In Person/Online - Hybrid

Coventry University are able to provide fully-funded places on the Help to Grow: Management course. The course involves 12 sessions as well as dedicated Peer to Peer sessions to network with businesses alongside 10 hours of 1-2-1 mentoring. Please follow the link below to find out more and register

Link https://smallbusinesscharter.org/h2gmcourse/coventry-wm-cohort-24/?_ga=2.80578452.2042761473.1673521270-538290910.1623661483

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