Warwickshire tourism industry set for £10-15million boost

Warwickshire's economy is set for a major boost next year with an additional £10-15million expected to be pumped into the county's tourist industry from increased visitor-numbers.

With so many world-renowned attractions across the county, including Warwick Castle, the Royal Shakespeare Company and The Rugby World Hall of Fame, the tourist sector is a major component of the county economy. Overseas visitors spent more than £100million in Warwickshire in 2015.

And that sum is expected to significantly increase next year as visitors from around the world, notably the United States of America and Europe, take advantage of sterling's post-Brexit devaluation.

The full implications of Brexit on the national and local economy will take years to unfold with next year likely to be tough as uncertainty over the future causes businesses to hold fire on planning and investment.

But there will be a very positive impact on tourism in the short and medium-terms, says Warwickshire County Council's Economy & Skills Group Manager Dave Ayton-Hill.

"The significant and sustained devaluation of sterling, particularly against the dollar and euro, will encourage more overseas visitors to come to the UK next year," he said. "And with so many fantastic attractions in Warwickshire, we can expect to welcome our share.

"In light of the devaluation of sterling against the dollar and euro, we expect an extra £2.5million spend from visitors from the US and £5.3million from Europe.

"Indications from the US are that a lot of people who have long been thinking of a trip-of-a-lifetime to the UK will now take this opportunity while their money will go that much further. That is good news for Warwickshire because, whereas European visitors tend to come over for a weekend or few days, because of the distance involved tourists from US come for two or three weeks so spend that much more.

"When you factor in tourists from other parts of the world, a £10-15million uplift in tourist revenue next year is likely, simply on increased spending power. That is good news for Warwickshire's tourist industry which is traditionally strong and globally renowned.

"The challenge, not just for Warwickshire but for the UK as a whole, is for Britain to be seen as not turning its back on Europe in light of the Brexit vote.

"But that view will be marginal. Warwickshire's hospitality towards tourists has always been very warm and welcoming and that will continue to be the case."

With sterling certain to continue to struggle, the UK tourist industry is likely to also benefit from more people holidaying within the country rather than going abroad.