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Using digital channels to reach new sectors and markets - WMGP

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Learn how manufacturers can use digital marketing channels more effectively to reach new audiences, enter new sectors, and support growth. For many manufacturers, growth has traditionally come

through exhibitions, referrals, and existing networks. But with markets shifting and competition increasing, digital channels offer new opportunities to reach potential customers, raise visibility, and build demand in a more targeted and measurable way.

This webinar will explore how manufacturers can use digital marketing strategically to reach new sectors and markets, strengthen their brand, and create content that does more than promote — helping to educate buyers, build trust, and support conversion. It will also consider how to balance quick wins with longer-term marketing activity, and what businesses should really be measuring when assessing marketing performance.

Designed for Warwickshire manufacturers, the session will also introduce the Warwickshire Manufacturing Growth Programme, which offers access to specialist support to help businesses strengthen their marketing approach, identify new opportunities, and build a clearer path to growth.

Whether you are looking to improve your website, diversify your marketing mix, or take a more strategic approach to reaching new customers, this webinar will provide practical insight into how digital channels can support commercial growth.

 

Link to book - https://www.eventbrite.co.uk/e/using-digital-channels-to-reach-new-sectors-and-markets-wmgp-tickets-1987928928940?

Date: 22nd September 2026.

Location: Online

Cost: Free