Sales & Marketing Growth: From Visibility to Revenue

businesses build more predictable and scalable growth, from attracting the right audience to consistently closing the right deals.

Sara Cresswell (AlphaQuad) will guide participants through the essentials of SEO and digital visibility, including how search engines rank content, effective keyword research, and how to structure and optimise website content to attract high-quality traffic and generate leads. The session also explores how AI is reshaping search, with practical exercises based on attendees’ own websites.

Saroj Bains focuses on how to take the leads generated from marketing activity and build a repeatable, fact-based sales process used by top-performing professionals. Participants will learn how to move beyond assumptions in their pipeline, better qualify and prioritise opportunities, and manage deals with greater clarity and consistency to improve conversion rates and close more business.

Together, the workshop connects marketing and sales, helping businesses increase visibility, generate better leads, and convert them more effectively into revenue.

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This workshop is delivered as part of the Business Ready programme to support tech-based and knowledge intensive businesses, with high growth potential based in Warwickshire.

Business Ready is delivered by University of Warwick Science Park on behalf of Warwickshire County Council. It is part of the Warwickshire Business Growth Service and funded by Warwickshire County Council and UK Government.