Devising an accountable marketing and sales strategy

Can you define the steps between a prospect becoming aware of you and making a sale? We’ll use the marketing acronym AIDA to illustrate the journey from awareness to making a sale. Identifying the

actions needed to move a prospect through the mental states that lead to the decision to buy.

An example will be used to illustrate the use of metrics to enable accountability around the marketing and sales process. A tool that can be applied to your own AIDA funnel and keep the drive for new business, even during bust periods.

Topic: Devising an accountable marketing and sales strategy

Date: Monday 10th August 2026

Time: 10:00am - 11:30am

Delivery Method: Online via Zoom

Agenda

1. Introductions
2. Sales and marketing processes from around the room
3. The AIDA model
4. An example marketing and sales process
5. Metrics and the marketing and sales process
6. Magic with metrics
7. Accountability

This workshop is delivered as part of the Business Ready programme to support tech-based and knowledge intensive businesses, with high growth potential based in Warwickshire.

Business Ready is delivered by University of Warwick Science Park on behalf of Warwickshire County Council. It is part of the Warwickshire Business Growth Service and funded by Warwickshire County Council and UK Government.

Link to book: Devising an accountable marketing and sales strategy Tickets, Monday, August 10 • 10 AM - 11:30 AM GMT+1 | Eventbrite

Date: 10th August 2026.

Location: Online

Cost: Free

Time: 10:00 - 11:30