December 2019

WARWICKSHIRE MEANS BUSINESS

Shakespeare's England going global

"The team will be heading to India for a VisitBritain organised Sales Mission to bring British destinations to Mumbai and New Delhi and raise awareness of Warwickshire in this market. A similar visit is proposed for Japan..."

Shakespeare’s England is gearing up for a busy start to 2020, representing the region at key travel trade events around the world.

The Destination Management Organisation for South Warwickshire, Shakespeare’s England works to promote the area both domestically and internationally to tourism markets and will be travelling across the globe throughout 2020.

The team will be heading to India for a VisitBritain organised Sales Mission to bring British destinations to Mumbai and New Delhi and raise awareness of Warwickshire in this market. A similar visit is proposed for Japan, in late spring, as well as a virtual conference with the North American Market

Alongside a packed itinerary of domestic trade events, which include excursions, UKinbound Convention, ExploreGB and MeetGB, in November 2020, the team will be attending WTM London, one of the largest travel exhibitions in the country, where great focus will be given to Coventry being UK City of Culture 2021 and Birmingham being the host City for the Commonwealth Games in 2022.

Following the success of WTM 2019, Shakespeare’s England hope that The Coventry City of Culture Trust will once more join them on their stand to helping to highlight the region’s plans for 2021 and the significant boost to the tourism industry that this will bring.

Helen Peters, Chief Executive of Shakespeare’s England, said: “We are thrilled to have the support of the City of Culture Trust in helping us to raise awareness of all the incredible events taking place ahead of 2021.

“The investment to the entire region following the announcement of City of Culture has been rapid which will result in a boost in tourism figures to the area.

“It’s really important for us to bring Warwickshire to the world at these events, spreading the message that there’s so much rich history and such a variety of attractions to enjoy. Our trade mission to India will be a particularly important part of this, especially as India is such an important Member of the Commonwealth.

“This year, Stratford-upon-Avon was recognised as an internationally renowned tourist attraction in the top 20 of Lonely Planet’s destinations to visit out of 500 locations.

“This recognition shows how hard the attractions, hotels and restaurants in the town work to continue bringing tourists to the area and following a busy 2019, it’s clear that the whole region continues to be an attractive destination for visitors.

“Nearly 11 million trips were made to Shakespeare’s England last year with £227 million spent in total. The tourism industry in the region is worth over £700 million and employs over 13,000 people and making up over 10% of the employment figures in the region so these figures really do highlight the importance of the sector for Warwickshire.

“The support of the Councils is invaluable in bringing this message of our area to the world and so we are grateful for the support.”

For more information on Shakespeare’s England, please visit: http://shakespeares-england.co.uk/

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