Any business needs its peacocks, panthers, owls and dolphins

A recent event with an intriguing twist inspired delegates from across north Warwickshire to review their teams to ensure they have the right people in place to help their businesses thrive.

The popular Info2Grow event was held at Twycross Zoo and adopted an ‘animal’ theme. Delegates heard about animal profiling and the importance of having the right blend of staff personalities to get the best results for a company.

"Info2Grow: Use You Animal Instincts for Business Success" was organised by Stewart, Fletcher & Barrett (SFB), LDJ Solicitors, HSBC Bank, Nuneaton & Bedworth Borough Council, Hinckley & Bosworth Borough Council, Cambron Limited, Coventry and Warwickshire Chamber of Commerce, Hinckley BID and the Federation of Small Businesses.

One of the key messages arising from it was: ‘There are no right or wrong personalities within your business - having a combination helps your business look at every angle and reap the rewards.’

Speaker Paul Carvell said: “Too often people hire others like themselves thinking that will be the way forward. But actually it makes business sense to have a combination of ‘peacocks,’ ‘panthers,’ ‘owls’ and dolphins’ to enable your team to win work, maintain customers and provide continual high quality, enhancing your reputation.”

Delegates heard how Twycross Zoo, a 50-year-old business, has been successfully transformed. Chief executive Dr Sharon Redrobe delivered a fascinating talk on the £55 million investment program that will develop the zoo’s 34-acre site over the next 20 years and double visitor-numbers from currently 500,000 a year to one million.

SFB director Shelley Harvey said: “It was great to see 100 attendees at the event to hear about the new developments at Twycross Zoo and to learn how profiling can improve their business.”

If you are interested in attending future business growth events, please email events@sfb.uk.com to be added to the Info2Grow event mailing list.