Towns and businesses encouraged to Write Your Own Story
“It has been great that so many towns and businesses have got involved but we would love to have more. The bigger bank of material we have, the greater impact it will have in terms of attracting more and more visitors to our region.”
A campaign to enable towns, businesses and places across Warwickshire to showcase their own unique appeal is attracting more and more visitors to the region.
The Write Your Own Story campaign, driven by Shakespeare’s England, aims to support and inspire tourist visits by sharing the stories behind the many places there are to experience and enjoy in our beautiful county.
Running mainly on Instagram, Facebook and TikTok, the campaign aims to attract visitors/encourage them to return to Warwickshire and share their stories of the county’s charms with others.
As visitors engage with the campaign and tag it in their social media posts, they are building a vast library of content vaunting the places of Warwickshire.
Shakespeare’s England’s Operations and Marketing Director, Darren Tosh, said: “This campaign encourages people to hear, remember, re-tell, and create stories about our county. They can do this in two ways: By showcasing the stories behind our region and its businesses, the people, the history of our places, the quirky information and their ‘secrets’; and by encouraging our visitors to share their own stories about our destination.
“It has been great that so many towns and businesses have got involved but we would love to have more. The bigger bank of material we have, the greater impact it will have in terms of attracting more and more visitors to our region.”
The Write Your Own Story campaign includes a social media roadshow which features towns across the region including Stratford-upon-Avon, Warwick, Leamington Spa, Kenilworth, Alcester, Henley-in-Arden, Bidford-on-Avon, Welford-on-Avon, Shipston-on-Stour, The Cotswolds and Coventry.
Any town, village or businesses is invited to send their stories to enquiries@shakespeares-england.co.uk so that they can be featured in the campaign. The campaign can be viewed at @shakespeares_england (Instagram), Shakespeare’s England (Facebook) and shakespeares_england (TikTok)
Both organic social posts and influencer posts have been deployed throughout the campaign and have already yielded some fantastic results, for example: https://www.facebook.com/reel/808192374620652.
Influencer visits have already taken place at Stratford (Stratford Butterfly Farm, Avon Boating, Stratford Manor Hotel, The RSC, and the SBT Properties). Others will follow on August 24/25th at Kenilworth (Kenilworth Castle – Knight’s Tournament) and 27/28th at Coventry/Stratford-upon-Avon (St Mary’s Guildhall, The Telegraph Hotel, and Compton Verney).
This campaign dovetails with the thematic offer provided by Visit Warwickshire which highlights the county as the home of literary greats, of culinary brilliance and iconic heritage, perfect for an unforgettable short break or relaxing day out.
WCC’s Sustainable Communities and Places Officer, Julia Aratoon, said: “This is a great campaign by Shakespeare’s England and it is wonderful that so many places and businesses and places have joined in with it. We are truly fortunate in Warwickshire to have so many amazing towns and businesses each with their own wonderful story to tell and this campaign is bringing so many of those stories to light.
"The campaign is another great strand to the positive story of place that has been told across Warwickshire including in the ongoing Talk Up Your Town feature series in Warwickshire Means Business."