Visit Warwickshire campaign keeping the county in the public eye during lockdown

Lockdown has not prevented the Visit Warwickshire campaign from looking ahead to the happy day when our beautiful part of England can again welcome tourists from around the UK and the world. Warwickshire County Council's Visitor Economy Officer, Alex Holmes, gives an update...


We may be in national lockdown but that doesn’t mean we can’t plan for the day when people can once again visit our fine county. That’s why work is continuing apace on our Visit Warwickshire marketing campaign.

This month we have created a week-long itinerary of things to do across the county for families with younger children in our Fun Days Out for the Little Ones article. Or, if cars are your passion, our Motoring Might article gives a dozen ways to experience the area’s pioneering heritage in the motor industry.

Despite the snow on the ground, we are looking ahead to spring when hopefully people may be able to travel again. Our spring campaign themes will include ways to experience Warwickshire from its canals and waterways as well as building on our Literary Links content.

If you have any plans or ideas to feed into these themes, please do let us know. Perhaps you know of a particularly beautiful spot along your canal for a picnic or maybe your business or property inspired a popular piece of fiction?

Whatever it may be, if it’s of interest to people who might be planning to visit the county, please email laura.wakelin@bluesail.com with a brief overview (and a couple of high quality images if you have them). In the meantime, do keep checking in on the Visit Warwickshire website for new ways to explore the county and please help us promote it via your own marketing channels if you can using the hashtag #visitwarwickshire.

* The Visit Warwickshire marketing campaign is being delivered by destination consultancy Blue Sail and aims to help the recovery of the county’s tourism sector between now and August 2021 with a legacy to sustain business development and growth in the longer term.

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